In 2015 ideas and innovation company AKQA launched a brand new global home for MINI. Built on the newly released Adobe Experience Manager, it featured a fully responsive car configurator, beautiful designs and an excellent experience that was fully maintainable by MINI themselves.

North Point helped AKQA to deliver features for a second release that involved the creation of over 160 dealer pages, architecting and development of key aspects of dealership functionality and more. Working as part of a 20+ development team, MINI allowed us to gain valuable experience working with Adobe Experience Manager and understand how it can help global brands easily manage a creatively-focused online presence.